In our own words.
This is where the people behind GRF write about what we see, what we learn and why we work the way we do. Personal, opinionated and always signed.
From the team
Latest writing.
Why I built GRF, and what one year can teach youLeaving a company after 25 years, coming home, and building something from zero with people I chose myself.“Perspective is the one thing no algorithm can produce.”
Vladimir DimovskiFounder and Managing PartnerMy first months at GRFI grew up around briefs and pitches. My first project here was neither. It was a system, and then this website.“Technology is not a solution until you know what problem you are actually solving.”
Nina DimovskaHead of BrandThe high cost of “cheap” leadsM3DS had spent years building first-party data. Almost none of it was shaping how the next potential student was acquired.“First-party knowledge compounds.”
Ivan DimitrovHead of Performance
Vladimir DimovskiFounder and Managing PartnerMy first months at GRFI grew up around briefs and pitches. My first project here was neither. It was a system, and then this website.“Technology is not a solution until you know what problem you are actually solving.”Nina DimovskaHead of BrandThe high cost of “cheap” leadsM3DS had spent years building first-party data. Almost none of it was shaping how the next potential student was acquired.“First-party knowledge compounds.”Ivan DimitrovHead of PerformanceLines we keep coming back to
How we see it.
Sometimes the more important question is whether we are solving the right problem at all.
AI should give us back time. Not to produce more, but to think better and stay curious longer.
In performance, the winner isn't the biggest budget. It's the most efficient engine.
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